Webinar Series
Upcoming Webinars
Selling Results, Not Space - A Two-Part Series
Hosted by OCNA: Tues, Aug. 31 (Part I) & Wed, Sept. 1 (Part II) 12pm – 1pm EST
This two-part series with Peter Kvarnstrom will help newspaper sales managers and representatives better understand advertising, their roles as sales reps and the critical importance of “selling results, not space.” Both webinars will stress the importance of treating sales as a profession and not just a job. A true Sales 101 session for your sales staff, whether new or a veteran, they will take away key points that can be applied to your publication.
Cost: $70 + tax
Register here: https://www1.gotomeeting.com/register/395141089
Cancellations are permitted up to 24 hours prior to the start of the Webinar session. All other registrants will be billed for the session. Please forward cancellations to k.shardlow@ocna.org.
Webinars in 2010
| Date | Theme | Topic |
| Jan 28 @ 1:30 | Advertising |
Ads on Steroids |
| Feb 4 @ 1:30 | Other | Ontario's Tax Plan for Jobs and Growth |
| Feb 18 @ 1:30pm | Advertising | Solving the Mystery of Great Advertising |
| Mar 3 @ 12pm | Other |
Social Media Policies |
| Mar 11 @ 12pm | Advertising |
Subscription Sales Strategies |
| Apr 8 @ 12pm | Other | Social Media 101 |
| Apr 9 @ 12pm | Editorial |
Understanding Aboriginal Culture |
| Apr 22 @ 12pm | Advertising | 14 Steps to Consultative Selling |
| Aug 31 & Sept 1 @ 12pm | Advertising |
Selling Results, Not Space - A Two-Part Series |
| Sept 8 @ 12pm |
Editorial | The Good, The Bad, The Ugly of Headline Writing |
| Oct 15 @ 12pm |
Editorial | Freedom of Information |
| Dec 8 @ 12pm |
Editorial |
Grammar Boot Camp |
For more training sessions, OCNA has partnered with Braincast and the Southern Newspaper Publishers Association (SNPA) to offer both Kevin Slimp webinars and Borrell Associates webinars. Our members are able to access the following programs:
| Date | Topic |
| --- | Check back soon for more info |
| Date | Topic |
| Jan 14 |
Innovation at Work |
| Jan 28 |
2009 SNA Suburban Market Study Results & Opportunities |
| Feb 29 | Identifying Opportunities in the Recruitment Marketplace |
| Feb 11 | The Next Chapter in Video |
| Feb 18 | Electronic NIE -– How to Improve the Program & Save Tremendous Expense at the Same Time |
What is a Webinar?
A Webinar is a combination of a conference call and a computer (Power Point) presentation. It is a low-cost way to offer valuable sessions to your staff: if you use a speaker phone and computer projector, the session can be shared with as many people that can fit in your board room!
Please contact Karen Shardlow at (905) 639-8720 ext. 232 for more information.
